Post Card Printing and Mailing

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The Key to Successful Postcard Printing and Mailing

You know that the key to direct mail programs is to stand out. But with the slew of paper mail that consumers are bombarded with each day, it is becoming increasingly difficult to decipher exactly how to do just that.

When choosing between card mailers and postcard print, where will your marketing dollars be best spent?

The answer lies in these factors. When evaluating a direct mail piece, there are several points to consider. First, assess the aesthetics and novelty of the direct mail piece. You need to get the customer’s attention. Most consumers are bombarded with postcard printed in all shapes and sizes – and the truth is, the great majority of them are thrown away without a second glance.

Truth be known, when done properly a card mailer can move your marketing dollars to direct mail programs that generate quality leads at the lowest cost per lead. While the initial cost of oversized postcard printing and mailing is significantly lower than that of a card mailer, card mailers typically have a higher redemption and by far outperform the postcard.

The reason is, typically card mailers can be customized with even more graphics for greater effect – making it stand out. Furthermore, a card mailer has an interactive element in that the card pulls away for easy storage. A typical consumer will put the card in her wallet or purse to redeem on her next trip to your store. The detachable card truly promotes the recipient to retain your marketing piece, which further builds your brand while simultaneously promoting your company’s offering.

No matter how creative your postcard print and mailed marketing ploys are, they must generate results. One of the greatest attributes that card mailers can offer over a postcard printing and mailing service is that, card mailers allow outsourcing services to track your redemption rates and even inform you as to how much profit your card mailer has generated on every individual mailing.

Although only your company can conclude whether it needs a postcard printing and mailing service or a card mailer, the benefits weigh heavy on the side of card mailers. Depending on which external service you employ, the leads generated per marketing dollar could be substantial higher when you utilize a card mailer versus a postcard printing.